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Donald Trump to Boeing: Fix the 737 Max and ‘REBRAND the plane with a new name’

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Donald Trump to Boeing: Fix the 737 Max and ‘REBRAND the plane with a new name’

President Donald Trump is giving Boeing advice after the grounding of the 737 Max 8: Fix the plane, add features and rebrand it under a different name.

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WASHINGTON – President Donald Trump has some business advice for beleaguered Boeing airplane makers.

Branding.

In a Monday tweet about Boeing’s grounded new airplane, Trump said: “What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.”

He added: “No product has suffered like this one. But again, what the hell do I know?”

Critics quickly pointed out that Trump’s major foray into the airline business – the Trump Shuttle – went bust in 1992.

Trump offered his marketing advice after announcing last month that his administration had grounded the Boeing 737 Max 8 planes in the wake of catastrophic crashes in Ethiopia and in the Java Sea off Indonesia.ones

The United States was the last holdout among nation countries that already grounded the airplane.

More: President Donald Trump issues order to ground Boeing 737 Max 8 after crashes

More: Damage to Boeing’s reputation hinges on outcome of 737 MAX 8 probe after groundings

Boeing has slowed production of the jet and is working on a software fix to submit to Federal Aviation Administration regulators.

 

Read or Share this story: https://www.usatoday.com/story/news/politics/2019/04/15/737-max-8-donald-trump-boeing-rebrand-different-name/3470794002/

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